It is commonly known as Great morinda, Indian mulberry, Beach mulberry, Tahitian Noni, or since recently: Noni (from Hawaiian), Nono (in Tahitian), Mengkudu (from Malay), Nonu (in Tongan), and Ach (in Hindi), is a shrub or small tree in the family Rubiaceae.

Morinda citrifolia is a small, flowering shrub native to Southeast Asia but has been extensively spread by man throughout India and into the Pacific islands as far as the islands of French Polynesia, of which Tahiti is the most prominent. It can also be found in parts of the West Indies.

It grows to a height of up to 10 feet high, and the leaves are dark green and oval shaped. The flower heads grow to become mature yellow fruit that have a strong odor.

The fruit is one such that more than suffices the requirements of a Nutritional Supplement of great advantage. Though in the ancient cultures this fruit was widely used for its health restorative properties, over the years us popularity diminished due to the unpleasant smell that eminates from the ripened fruit and so humanity lost for a while the amazing gift of Health and Well Being that Nature had endowed it with in the form of Morinda citrifolia.